Your Email List Isn't Going to Build Itself. (But This Kit Gets You Pretty Close.)

A free step-by-step kit for small business owners who are done putting this off and ready to actually get started.

You already know email marketing works.

You’ve heard it a hundred times… email converts better than social. It’s the one platform you actually own. It’s how you build real relationships with the people who are most likely to buy from you.

You know all of that. And yet here you are, still without a list.

Every time you sit down to figure it out, you end up with seventeen tabs open, zero decisions made, and a very strong urge to go do literally anything else.

Picking a platform feels overwhelming. Knowing what to say feels impossible. And somewhere along the way, “I’ll start next month” becomes the answer you keep giving yourself until you write it off entirely.

You don’t have a motivation problem. You have a starting point problem.

Hi, I'm Holly!

I’m the owner of Piece By Piece Marketing Solutions, where I help small business owners get their marketing out of their heads and into the world, without the overwhelm, the second-guessing, or the 47-open-tabs situation that usually comes with it.

I built this kit because I kept seeing the same thing over and over: smart, capable business owners who understood the value of email marketing but had no idea where to actually begin. So I broke it down, one piece at a time, simplified every decision, and put it all in one place.

This is the starting point nobody handed you. Until now.

Here's exactly what you'll walk away with after completing this free kit:

✅ A platform chosen:

with a simple CRM vs. EMS breakdown and a side-by-side comparison of the top beginner-friendly options, so you can stop second-guessing and just pick one

✅ An opt-in offer mapped out:

a 3-prompt brainstorm tool that helps you land on an idea your ideal client will actually want to download

✅ A welcome sequence outlined:

a 5-email template that tells you exactly what to say, in what order, and why it works

✅ A 30-day sending plan built:

so your list doesn’t go cold the second your welcome sequence ends

✅ A pre-launch checklist completed:

10 checkpoints to confirm everything’s in place before you hit send for the very first time

The kit itself takes 15 to 30 minutes. You won’t have your whole list built by the end, but you’ll have every decision made and a clear plan to follow, which is the part that usually stops people cold.

Right now, your email list is one of those things you’ll get to eventually.

After this kit, it’s something you’ve actually started.

That might sound small. But for every week your list sits unbuilt, there are potential clients who found you, liked what they saw, and had no way to stay connected. No place to land. No reason to come back.

Your list is how you fix that. And this kit is how you start.

"I'm not tech-savvy enough for this."

That’s exactly why this kit exists. Every piece is written in plain language with no assumed knowledge. If you can fill out a form, you can do this.

"I don't have time right now."

This takes 15 to 30 minutes. That’s it. You have 15 minutes. And the longer you wait, the more potential clients slip away with no way to stay connected.

"I don't know what I'd even send."

By the time you finish piece 3, you’ll have a full welcome sequence mapped out and a 30-day plan ready to go. The “what do I say” problem gets solved inside the kit.

You’ve been thinking about this long enough.
The kit is free. It takes 30 minutes max. And on the other side of it, you’ll have something you’ve been putting off for way too long: a real plan, and a clear first step.

Yes, Send Me the Free Kit!

No spam, ever. Just the kit and a few follow-up emails with extra tips to help you actually use it. Unsubscribe anytime.